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How SMS Marketing for Small Business Helps to Drive Customers

SMS marketing services are a great way for salons to drive business. It’s an effective way to connect with customers and keep them up-to-date on what’s going on at the salon. In this blog post, we will discuss how SMS text marketing services can be used to drive traffic to your salon and increase sales. We will also provide some tips on how you can get started with SMS marketing for small business.

There is a need to choose the best marketing channel that can assure regular communication with customers and drive more business opportunities, while reducing missed appointments. With so many different tools available in today’s marketplace, SMS marketing services remains an everlasting option for beauty salons and spas who want their messages delivered straight into people’s hands without any hassle.

Why will SMS marketing services work for my salon or spa?

There is nothing better than SMS text messaging when it comes to engaging with customers. The power of a text message beats out social media and emails by a large margin, making them an excellent way for businesses big or small, across all industries, to use, in order reach their target audiences on-the-go and where they are most comfortable. It is estimated that SMS text messages have an open rate of 98%, which is much higher than email and telephone calls. When you use SMS marketing for small businesses, they have a 209% higher response rate than email, phone, or any social media channel. In a world where people are constantly on their phones, it’s no wonder that 90% of all messages will be read – or not read – within 3 minutes.

The statistics show that hair and beauty salon owners should use marketing SMS service as their best mode of communication. Salon owners often ask whether an SMS is profitable for them. We think that it depends on the size and scope of your salon, but if you’re looking to grow with leaps and bounds from your marketing efforts, then our advice would be yes!

Here are some tips on how you can get started with SMS marketing for your business:

  • Decide what type of messages you want to send. SMS marketing can be used for a variety of purposes, such as sending special offers, coupons, reminders, or even just general updates about your salon.
  • Choose a SMS marketing platform. There are a number of SMS marketing platforms available, so it’s important to choose one that will fit your needs.
  • Create a list of customers who you want to receive your SMS messages from. This can be done by importing your contact list from your email marketing platform, or by manually adding phone numbers.
  • Send out your first SMS campaign. Once you’ve created your list of contacts, it’s time to send out your first SMS campaign. Be sure to include a call-to-action and a link to your salon’s website or online booking system.

SMS marketing is a great way to connect with your customers and drive traffic to your beauty salon or spa business. If you’re not already using SMS marketing, now is the time to start. Follow these tips to get started and see how well SMS marketing can help increase sales for you.

If you’re looking for a text messaging service for your small business, then be sure to get INCA’s small business texting software. We’ll help you communicate with your salon and spa customers in the most effective way possible.

Get started with Inca