Take Your Texting to The Next Level
INCA is a business texting platform that links with your office phones to send automated texts to missed calls. Let’s find out if it’s something that will help your firm by asking ourselves a few questions.
- Do I get phone calls from new prospective clients?
- Do any of my current clients or future clients use texting as a primary or secondary means of communication?
- Do I currently have a texting platform for my business and does this platform link in with my office phones to text people if we miss their call?
If you answered yes to either of the first two questions and no to the third, then INCA is worth considering seriously.
Let’s back up a little and talk about texting and where it fits in the current business climate and how your customers use it.
Research has shown that people are 200% more likely to respond to a text message than a phone call. What’s even more surprising is that 82% of text messages are opened within the first 5 minutes of being received (compare that to emails that have a 25% open rate).
When talking about texting you might say “well I work with older clients and they aren’t really keen on texting”. Research agrees with you, but research also shows that your up and coming customers, Millennials, are much more likely to text you than call. Of our age categories, Millennials are most likely to prefer texting or typing at 67% compared to 55% of Gen Xers and 33% of Baby Boomers. We all know that it’s important to stay ahead of the curve!
Now that we (hopefully) agree that texting is important and not going anywhere anytime soon, let’s talk about taking your texting to the next level.
Consider the following scenario: a 28 year old male gets in a car crash and decides to reach out to a personal injury attorney. No one in his family is an attorney, his parents can’t remember who they used for their car crash 20 years ago, so he consults Google and types in “personal injury attorney near me”. In seconds he has 15 different options. It’s 7:00 pm after work but he decides to call a few.
The first two have answering services and take down his information, he goes to voicemail on the second two and hangs up immediately, your firm is fifth on the list and has just recently signed up with INCA. The phone rings several times and as it transfers either to your answering service or voicemail, his phone receives a text message from your firm. The young man ends the call and looks at his text messages, sees your firm’s message, and sends a text message back asking if you work with people involved in car accidents.
It’s so simple, but you’ve just dramatically increased your chances of working with this potential client!
INCA combines the two best methods of communication in one. Phone calls are still most people’s preferred way of communicating in a business setting and research shows that texting is a close second. Combining phone calls and text messages for your business’ phone line is a no brainer and INCA makes it easy. You can keep your same phone company and same phones, and INCA only takes about 10 minutes to set up.
With INCA’s missed call texting, you can set up different customized messages for specific times of the day or days of the week. If you’d like your after hours text message to be different than the message that clients receive during regular business hours, that’s totally doable.
INCA’s platform is accessible through your desktop or mobile device which makes it extremely easy to use. Your office doesn’t have to go out and buy a cell phone that goes home with the secretary every night. With INCA your front desk can respond to text messages during business hours straight from their computers and if you’d like to check on messages when you’re out of the office the mobile app is easy to use. Texting a client back through the app on your phone doesn’t mean the client will see your cell phone number, they’ll see your office’s number texting them back.
INCA’s messaging platform isn’t just for missed calls, it’s a fully functional messaging platform that can receive text messages from clients anytime and you can send texts to new numbers without missing their call.
The best way to get set up with INCA is to go to their website (www.getinca.com) and schedule a time for a quick demo with one of their team members. They’ll be able to answer any questions you may have and send you a link for a Zoom call so that you can see their screen and actually walk through the software with them.
Texting is an important communication tool for today’s clients. INCA is an excellent option with a proven track record among law firms of all sizes.